The feeling that Dreamland awakens is the illusion of being in a place where fantasy truly exists.
Upon entering, we dissolve—wand-waving—the armor that has forced us to grow up in the worst possible way. And pure joy emerges, the joy of discovering a space where imagination has been crowned atop the dreams of others.
Conscious dreams, born from the skilled minds of master artists.
Here, we are all Alice, plunging—from the edge of a child’s diving board who never wanted to disappear—into the adventure of a surprise journey.
We look around carefully, we choose, and we take the invisible hand of the creator, the Artist, to chromatically blend ourselves with that dream we would have loved to have.
Because in truth, dreams are not chosen: they happen. And they happen freely, whether we like them or not.
Tender, powerful, terrifying, dystopian, romantic, destructive, glamorous, sensual, labyrinthine, chaotic—that is the indestructible world of dreams. Free, plural, and random.
Dreamland offers us, like the best cinema, the illusion of choosing a room with a view of a dream that isn’t ours, but that we adore.
Bring popcorn!